BenQ has been crowned the No.1 brand for DLP projectors overall in the UAE with a 17% market share in Q1 2023. For 4K projectors, BenQ garnered an impressive 29% MoS while the achievement for SVGA projectors for the period is 45% in the country.
BenQ also bagged the No.1 position for the overall projector segment in Saudi Arabia with a 54% MoS. In KSA, BenQ achieved a 67% MoS for the IT-AV projector category in Q1 2023 along with an even more impressive hold on the market in the XGA projector segment with a 78% MoS.
BenQ has captured a 100% MoS for the SVGA projector category in KSA for Q1 2023. Overall, BenQ has topped the DLP projector segment in the Middle East with their reliable performance a 22% MoS along with twice that market share for the SVGA projector segment in the region (44%MoS).
BenQ has retained its image and position as the leading projector brand in the Middle East, as reported by FutureSource Consulting. Futuresource is a market research consulting company that provides specialist intelligence reports to support business decision-making.
“We are tremendously proud to continue our lead in the projector market, especially in the Middle East. Our unwavering commitment to innovation and quality has helped us secure top positions in various segments, from DLP to 4K and SVGA projectors. BenQ’s success lies in our understanding of the evolving needs of our customers. As home entertainment, business conferencing, education as well as gaming needs from the big screen become increasingly important, we strive to deliver immersive, cinematic experiences that truly enrich lives. We remain dedicated to pushing boundaries and setting new standards in the projector industry.” said Manish Bakshi, Managing Director, BenQ Middle East.
BenQ’s dominance in the projector market is not only attributable to its superior market share but also to the innovative and high-quality features of its products. The company’s projectors offer True Colors technology that transforms cinematic scenes and gaming excitement into immersive, memorable experiences.
This tech evokes a range of emotions from sorrow and joy to romance and thrills, enhancing the viewing experience for all users. Coupled with quality audio, this ultimate immersion touches your emotions, making every viewing moment a special one. In addition to the True Colors feature, BenQ projectors are equipped with the company’s proprietary CinematicColor technology. This delivers colors as envisioned by movie directors, preserving the original image, and imparting the deepest feelings to the viewer.
Each CinematicColor projector undergoes rigorous testing and adjustment for precise D65 color temperature, gamma, black level, white level, neutral gray, RGBCMY color tracking, hue, saturation, brightness, and output from different interfaces based on ITU-R Rec. 709. This high standard of color gamut and gamma calibration surpasses Rec. 709 standards, ensuring viewers enjoy the authentic colors of every film.
Furthermore, BenQ projectors are designed with a unique Opto-Mechanical Structure that eliminates projected light overflow for an absolute “black” effect. This enhances ANSI contrast and provides deeply layered 3D images. All light from the source reaches the DMD chip and projection lens, fulfilling Rec. 709 color gamut requirements.
This, along with other innovative features, has helped BenQ establish itself as the leading projector brand in the Middle East, providing top-quality solutions for all types of viewers. With its commitment to innovation and quality, BenQ continues to set new standards in the projector market.