ASUS Republic of Gamers (ROG) today announced a partnership with global home-furnishings giant IKEA that will see the development of a new and exclusive range of gaming-furniture solutions designed to level up gaming experiences in the home — and inspire players to discover new and exciting ways to embrace their gaming lifestyle.
With an estimated 2.5-billion gamers around the world, the number of players continues to grow, and the demographic makeup of the player community is becoming ever more diverse. Recognizing that interest in gaming now extends to all family members and all rooms, ROG and IKEA have decided to combine their world-class and complementary design expertise to create products that make gaming at home more comfortable and more fun.
The first fruits of this unique collaboration will be available to consumers in China as early as February 2021, with the collection expanding to serve other markets by October 2021.
“Gamers globally know and love the ROG brand and they trust it to deliver the most exciting gaming innovations in the market,” says Kris Huang, General Manager of the ASUS Gaming Gear and Accessory Business Unit.
“Our new partnership with the experts at IKEA will allow ROG to find new and interesting ways to delight gamers in and around the home.”Kris Huang, General Manager of the ASUS Gaming Gear and Accessory Business Unit
“With the rapid growth of gaming market across the world and a fast growing number of people playing, IKEA is curious about how home furnishing could improve the gaming experience and life around it,” said Ewa Rychert, Global Business Leader of Workspace, IKEA.
“By teaming up with ROG, IKEA wants to combine home furnishing knowledge with ROG’s expertise in creating exceptional gaming experiences. Together, we set out to help the many gamers, and their families, welcome gaming home through developing a new range of affordable and ergonomic gaming furniture and accessories, designed to increase performance while also blending in beautifully to homes.”