We recently had the opportunity to interview Manish Bakshi, Managing Director at BenQ Middle East. Based out of Dubai, UAE, Manish Bakshi is responsible for BenQ’s Operations of Middle East, Turkey and Africa.
1. How are interactive flat panels changing the present and the future of classrooms?
Interactive flat panels are changing the present and future of classrooms by providing increasingly engaging and interactive learning experiences for students. With the help of interactive whiteboards, instructors can now share information with the whole class, and students may interact with what they’re viewing on the screen directly.
This makes learning more entertaining and engaging, resulting in better learning outcomes. Interactive flat panels are also becoming more affordable, making them a more viable option for schools. Interactive flat panels will continue to improve in terms of functionality and affordability, making them an even more popular teaching tool.
2. What is driving this change in customer behaviour towards smart education displays and collaborative learning?
Technology has become more ubiquitous in our lives, with more people owning smartphones and other devices that can be used for learning. Additionally, there is a growing trend of using technology for early childhood education, as it can help children develop essential skills at an early age.
Moreover, schools are increasingly adopting interactive flat panels and other types of smart displays as they become more affordable (and more people understand the phenomenal value they bring). This shift is also being driven by the changing needs of business and education, with organizations and schools looking to equip their employees and students with the latest collaborative tools.
3. Which new IFPs are you planning to launch for classrooms, and how will they be an upgrade from what is currently available?
We are launching the RP6502, a 65”, 4K germ-resistant education IFP that also comes in bigger variants, the 75-inch RP7502 and the massive 86-inch RP8602 for elevating smart learning in classrooms to another level.
Apart from the usual BenQ-exclusive features that educators and learners have come to expect from our solutions like ClassroomCare and EyeCare technologies, these brilliant new IFPs will come with unique new features as well.
They have all-new built-in education focused templates that are designed for better communication and come with features of convenience like a one-tap video recording that allows students to focus on what is being taught without the distraction of notetaking.
4. What is your market share in the region in the IFP segments and what is your strategy for growth in 2022?
BenQ is a prominent IFP manufacturer that provides cutting-edge display technologies to clients all around the world. BenQ has consistently been a market leader for Interactive Flat Panel Display (IFPDs) in the UAE for several consecutive quarters, thanks to the brand’s high standards and ingenious ideas.
BenQ has been experiencing strong development throughout 2021, currently holding first place market share in UAE and KSA. Our go to market plan is focused on ensuring that our employees and wide partner network remain committed to improving the purchasing journey of customers for BenQ solutions as demand increases.
5. What makes BenQ’s IFPs for education attractive to teachers, students, and academic institutions?
BenQ’s Interactive Flat Panels, as part of their ClassroomCare Technologies, include germ-resistant screens that are more anti-bacterial than any other germ-resistant screen on the market. Inside the panel, built-in air quality sensors help measure and display key environmental parameters in schools – temperature, humidity, PM 2.5, P10, CO2 and Volatile Organic Compound (VOC) concentration levels – allowing instructors to take action in real-time.
A tiredness-free screen prevents students from digital eye strain and myopia caused by excessive screen time thanks to Eye-Care technologies like Brightness Intelligence Plus, Blue Light Filter, and Flicker-free capabilities.
BenQ’s IFPs offer a collaborative whiteboard, EZWrite 6, that is quite popular amongst educators as it makes classroom teaching a whole lot easier as this advanced digital solution offers much more space and scope for teachers and students to share, create, and collaborate.
We would like to thank Manish Bakshi for his time in answering our questions!