HONOR Middle East smartphone growth: Only Smartphone Brand Growing in the Middle East in H1 2026
HONOR Middle East smartphone growth: 35% in the Middle East in H1 2026, per Omdia, becoming the region's No. 2 smartphone brand.
David Beckham joins Ninja as the global brand ambassador, marking a significant collaboration with SharkNinja to enhance brand awareness worldwide.

SharkNinja, a global product design and technology company, announced that David Beckham has joined forces with the Ninja brand as a global brand ambassador. A passionate home cook with a commitment to exceptional performance, Beckham will work closely with the Ninja team to build awareness for their innovative and user-friendly appliances.
The multi-year partnership will focus on a range of Ninja products as Beckham helps to communicate the brand’s performance-based approach to product design to his global audience. Both David Beckham and the Ninja team will work together to demonstrate the benefits of current products while also supporting product expansion.
David Beckham said: “I love to be at home creating meals for my family either in the kitchen or cooking outside so I’m delighted to partner with Ninja to help bring greater awareness to their amazing products. I look forward to working with their fantastic team.”
“We are so proud to partner with David Beckham as we continue to expand the Ninja brand both inside and outside the home, and reach consumers around the world,” said Mark Barrocas, Chief Executive Officer at SharkNinja. “David shares our commitment to performance and quality, sets the same unimaginably high bar that we do, and is deeply passionate about cooking. We are so excited to work with him to bring the Ninja story to life and help us advance our mission to positively impact people’s lives around the world.”
HONOR Middle East smartphone growth: 35% in the Middle East in H1 2026, per Omdia, becoming the region's No. 2 smartphone brand.
ASUS Back to School UAE: free Google AI Pro/Plus, Zenni Claw AI assistant, and up to AED 897 in extras on select laptops.
At HONOR, innovation is not a buzzword or a marketing exercise; it is our foundational operating principle. Rather than pursuing tech for its own sake, we design hardware and software around human utility.