HONOR Middle East smartphone growth: Only Smartphone Brand Growing in the Middle East in H1 2026
HONOR Middle East smartphone growth: 35% in the Middle East in H1 2026, per Omdia, becoming the region's No. 2 smartphone brand.
Take a look at the launch of Nothing Ear (open) in the Middle East.

The latest audio product elevates wireless audio with enhanced open sound technology.

Dubai, United Arab Emirates – 7 October 2024 – Nothing, the London-based consumer tech
company, announced the launch of its latest product, Ear (open), the brand’s first open
wearable stereo (OWS) earbuds. Ear (Open) will be available in the Middle East from October
15, across authorized retail partners.
Designed to provide an elevated listening experience, Ear (open) blends superior sound quality
with comfort and situational awareness, delivering a revolutionary, more connected way to
experience audio.
Ear (open) offers Nothing’s Open Sound Technology, which creates a more immersive audio experience while maintaining users’ awareness of their surroundings. Whether it’s birds singing or the hum of the city, users can stay connected to their environment without compromising on sound quality. This open design is engineered with a Sound Seal System and directional speakers to minimize sound leakage, ensuring privacy while delivering a perfectly balanced soundstage.
True to Nothing’s design philosophy, Ear (open) features a slim and transparent look, accentuating the craftsmanship behind its sleek form. Weighing just 8.1 grams per earbud and with a case measuring only 19 mm thin, it is one of the slimmest devices in the OWS category. The compact charging case and intuitive storage design make it easy to grab and go, reinforcing its lightweight and pocket-friendly appeal.
Ear (open) is designed for all-day comfort. Its three-point balance system and silicone ear hooks
provide a secure, weightless fit that adapts to any ear shape. This design, combined with ultra-
light components ensure stability during everyday use or even during physical activities like
running or cycling.
Ear (open) delivers superior audio quality through its custom patent-pending diaphragm,
titanium coating, ultra-light driver and stepped design. The custom shape reduces distortion and
enhances low frequencies while the titanium coating reproduces crisp high notes. The driver
components – nearly 30% lighter than typical earbuds – boost mid and high frequencies while
the stepped driver physically moves the speaker closer to the ear without compromising
comfort. The automatic Bass Enhance algorithm optimizes low frequencies for a richer bass
experience
With 8 hours of playback on a single charge and up to 30 hours with the charging case, Ear
(open) ensures users can enjoy their music or podcasts all day long. For those on the go, a 10-
minute quick charge provides 2 hours of listening time.
The built-in Clear Voice Technology ensures crystal-clear calls, even in challenging
environments, thanks to its AI-enhanced processing, which has been trained on over 28 million
noise scenarios. Dual Connection enables seamless switching between devices, while Low Lag
Mode ensures an optimized gaming experience with minimal audio delay.
Ear (open) continues Nothing’s mission to integrate AI-driven features into everyday tech
products. Through its ChatGPT integration, users can access real-time information directly from
their earbuds, enhancing the user experience while keeping their hands free. This feature,
available via the Nothing X app, allows voice-controlled access to ChatGPT, making it easier
than ever to stay informed on the go.
Additionally, Nothing is also gearing up to release Nothing OS 3.0 in December, following an
open beta program in October. The new operating system will offer enhanced features such as
a faster transition between Camera and Gallery, a redesigned lock screen with more
customization options, AI-powered app categorization in the Smart Drawer, and interactive
animations powered by the new Dot Engine.
GCC customers can get their hands on the latest Nothing audio gadget, from October 15,
across all authorized retailers and online platforms. Ear (open) will be available for purchase at
AED 549 in the UAE and SAR 599 in the KSA.
HONOR Middle East smartphone growth: 35% in the Middle East in H1 2026, per Omdia, becoming the region's No. 2 smartphone brand.
ASUS Back to School UAE: free Google AI Pro/Plus, Zenni Claw AI assistant, and up to AED 897 in extras on select laptops.
At HONOR, innovation is not a buzzword or a marketing exercise; it is our foundational operating principle. Rather than pursuing tech for its own sake, we design hardware and software around human utility.