HONOR Middle East smartphone growth: Only Smartphone Brand Growing in the Middle East in H1 2026
HONOR Middle East smartphone growth: 35% in the Middle East in H1 2026, per Omdia, becoming the region's No. 2 smartphone brand.
The latest Samsung Galaxy S23 Series is now available for pre-order along with freebies worth AED 1800 at EROS.

EROS, a leading retailer and distributor today announced that the latest Samsung Galaxy S23 Series is now available for pre-order along with freebies worth AED 1800, across all its 12 stores (including Samsung experiential stores) in the UAE and online starting from February 1 to 16, 2023.
The tech retailer is expecting sales of the new S23 to surge in comparison to its predecessor S22 that also saw a strong demand last year. Customers pre-ordering the new phone will receive a Belkin adapter and wireless charger. In addition, customers also have the option to trade-in their old smartphone (any device and in any condition) at selected Samsung showrooms and EROS stores across the UAE.
Available in four colours; the S23 flaunts a 200 MP camera sensor with improved night-time photography and astrophotography. The new Galaxy phone promises of several outstanding upgrades offering high-dynamic range photography, performance, and connectivity.
Mohammad Badri, Director, EROS Group said, “Samsung is constantly raising the bar as it continues to invest in innovation, and it is clearly reflected in the new Galaxy S23 series. The new phone will be the epitome of how Samsung defines the ultimate premium experience. Our long-standing partnership with Samsung, allows us to offer our customers the opportunity to experience and enjoy the latest cutting-edge 5G enabled device in the market.”
The S23 phone is available with a 0% instalment plan for Emirates NBD, ADCB, Emirates Islamic card holders) or Buy Now Pay Later with Tabby along with various Trade-in schemes from the brand.
HONOR Middle East smartphone growth: 35% in the Middle East in H1 2026, per Omdia, becoming the region's No. 2 smartphone brand.
ASUS Back to School UAE: free Google AI Pro/Plus, Zenni Claw AI assistant, and up to AED 897 in extras on select laptops.
At HONOR, innovation is not a buzzword or a marketing exercise; it is our foundational operating principle. Rather than pursuing tech for its own sake, we design hardware and software around human utility.